In-Store Activations
Product demonstrations, sampling and promotions run right where shoppers decide, turning attention at the shelf into sales and brand awareness.
Commercial execution & field marketing
Powering Brands.
Growing Markets.
We turn commercial strategies into measurable marketplace execution through field sales, retail excellence, brand activation and actionable market intelligence, outlet by outlet, shopper by shopper.
Clear objectives & KPIs Structured field reporting Supervised execution
Good strategies shouldn't stop at the planning stage. They should reach the shelf, the shopper and the customer.
Our purpose at Wanbridge Agencies Ltd
Built around your objectivesPeople, planning and reporting aligned to the brief.
Who we areDiscover our approach
Closing the gap between strategy and the point of sale.
Wanbridge Agencies Ltd is a commercial execution and field marketing agency. We help brands, distributors and retailers carry their strategies from the boardroom into stores, markets and communities, where purchase decisions are actually made.
Many well-designed plans lose value between head office and the point of sale. We exist to close that gap.
Inconsistent executionAgreed standards for availability, pricing and display are not applied evenly across outlets.
Limited field visibilityDecision-makers lack timely, verifiable information on what is happening in the market.
Stretched sales capacityInternal teams cannot reach every outlet, territory or segment at the frequency required.
What we do
Talk to our team Brand activation and retail execution that gets results.
From the shelf to the street to the launch stage, we create meaningful connections between brands and their audiences, with every activity planned, delivered and reported against clear goals.
Retail Merchandising
Smart shelf placement, eye-catching displays and careful stock control that make your product easy to find and hard to overlook in a crowded market.
Street & Estate Activations
Targeted campaigns taken into neighbourhoods, estates and busy streets, meeting people where they live, work and spend time to build grassroots loyalty.
Shopping Mall Activations
Interactive brand experiences in high-footfall malls that put your brand in front of large audiences and give them a reason to engage.
Launch Events
Well-run launches that introduce a product or service in a memorable way, creating conversation and earning media attention.
Social Media Marketing
Strategic content, influencer partnerships and targeted campaigns that strengthen your online presence and keep audiences engaged.
Wall Branding
Creative outdoor branding that turns walls and urban spaces into lasting, high-visibility showcases for your brand.
Market Research
Data-driven insight to guide your marketing decisions and confirm that campaigns reach, and resonate with, the right audience.
Merchandiser Training
Practical training that gives field teams the retail skills and brand knowledge to represent you well in every outlet.
CSR Programmes
Community programmes that support local development while strengthening your brand reputation and social impact.
More ways we support your brand
Sales, distribution, people and reporting support that can be added to any campaign.
Field Sales & Sales Force Support
Trained representatives who call on outlets, open new accounts, take orders and support distributor teams, adding capacity without permanent headcount.
Experiential Marketing & Roadshows
Mobile campaigns, branded vehicles and staged experiences that reach communities beyond major urban centres.
Distribution & Route-to-Market Support
Outlet mapping, route planning, van sales support and order follow-up to widen reach and find where distribution can grow.
Product Visibility & POS Materials
Placing, maintaining and auditing displays, posters, wobblers and stands, so visibility spend is installed and checked as agreed.
Customer Acquisition & Lead Generation
Field and in-store teams recruiting customers and generating qualified leads, with activity tracked and verified.
Field Reporting & Performance Management
Structured daily reporting, KPI tracking, authorised photo evidence and campaign summaries.
Sales Outsourcing
A fully managed external sales team that generates leads, books appointments, wins new clients and keeps your pipeline active, including support for entering new markets.
Sales Training & Coaching
Practical programmes that build selling skills, negotiation and closing, and CRM discipline, backed by ongoing coaching to sustain team performance.
Recruitment & Hiring (RPO)
Outsourced hiring support covering sourcing, screening, interviewing, onboarding and workforce planning.
Marketing Support
Digital marketing, lead-generation campaigns, brand positioning, market research and customer insights, with campaign management from brief to results.
Customer Engagement & Support
Call-centre support, relationship and retention management, virtual sales assistants, and upselling and cross-selling strategies.
How we work
A disciplined cycle from brief to better execution.
Every engagement follows the same six stages. After Improve, lessons feed directly into Discover for the next campaign.
- 01
Discover
Understand the client's objectives, audience, market context and success criteria.
- 02
Plan
Define the strategy, scope, timelines, budget and key performance indicators.
- 03
Prepare
Organise people, materials, logistics, approvals and staff training.
- 04
Execute
Deliver the agreed activities professionally, with active field supervision.
- 05
Measure
Assess performance against the agreed indicators using verified field data.
- 06
Improve
Share lessons learned and recommend practical next steps.
Agreed before we start
Scope, KPIs, reporting format and approval points are confirmed in writing before activity begins.
Supervised in the field
Supervisors check attendance, conduct and standards throughout delivery, not only at the end.
Reviewed together
Results are reviewed with the client so decisions are based on shared, verified information.
How field information reaches you
- Field teamsCapture activity in the outlet
- Data captureForms, photos and GPS records
- VerificationSupervisor review and sign-off
- DashboardsProgress against agreed KPIs
- Client decisionsReports, lessons and actions
Technology & reporting
Field activity that can be seen, verified and acted upon.
Structured reporting helps you understand what happened in the market, where issues arose and what action may be needed. Tools are agreed with each client and may include mobile data-collection apps, shared dashboards or your own systems.
- Field activity monitoring
- Outlet visit verification
- Campaign compliance checklists
- Authorised photo evidence
- Customer feedback capture
- Issue escalation
- KPI progress dashboards
- Management reporting
Who we support
Execution shaped around your industry.
Our services are designed for organisations whose success depends on what happens at the point of sale and in direct contact with customers.
FMCG & Consumer Goods
Availability, visibility and trial for fast-moving brands.
Retail & Supermarkets
In-store execution across modern and traditional trade.
Telecoms & Technology
Customer acquisition, device promotion and agent support.
Electronics & Appliances
Product demonstrations and trained in-store promoters.
Wholesale & Distribution
Route-to-market support and outlet coverage.
Financial Services
Customer recruitment and product awareness campaigns.
Personal Care & Household
Sampling, merchandising and shopper engagement.
Corporate Events & Brands
Event staffing, activations and brand experiences.
ExperienceOrganisations our team has worked with include:Spearhead TechnologiesFirst Basics Technologies
What guides us
Good execution starts with good principles.
Our values shape how we recruit, brief, supervise and report, and how we earn our clients' trust.
01 / TRUST
Integrity
We act honestly, report accurately and keep our commitments.
02 / OWNERSHIP
Accountability
We own our results and are open about what is and is not working.
03 / DELIVERY
Execution Excellence
We pay attention to detail and hold ourselves to agreed standards.
04 / TEAMWORK
Collaboration
We work as an extension of our clients' teams, not apart from them.
05 / SERVICE
Customer Focus
We design every activity around client objectives and shopper needs.
06 / PROGRESS
Innovation
We look for practical ways to work smarter and add value.
07 / LEARNING
Continuous Improvement
We learn from every campaign and apply those lessons to the next.
08 / CARE
Responsible Delivery
We respect confidentiality, safety and responsible data handling.
Let's work together
Request a Proposal Take your brand further into the market.
Tell us what you need to achieve. We'll discuss your objectives and shape a practical, measurable plan around your requirements.
Start a conversation
Tell us about your next campaign.
Share a few details about your organisation and what you want to achieve, and our team will get back to you to discuss a consultation or campaign proposal.
Based inKenya
Telephone0714 810 627
Our commitmentA named point of contact and prompt answers to your questions.